The Queen of Beauty (The Century Trilogy Book 3) by Petra Durst-Benning

Author:Petra Durst-Benning [Durst-Benning, Petra]
Language: eng
Format: azw3
ISBN: 9781477806128
Publisher: Amazon Crossing
Published: 2017-06-27T04:00:00+00:00

“Most important of all is to cleanse the face thoroughly. Unfortunately, the upper-class women still believe—quite wrongly—that washing with water is something only the lower classes do. Nothing cleans the skin as well as water does, but you really have to splash it on. Look.” Clara dipped both hands into the basin and demonstrated what she considered to be the best face-washing method.

Evi Förster, who was twenty years old, and Ruth Stein, who was a year older, watched closely. Clara was training them to be beauty assistants. They were supposed to start work the following week in Bel Étage–Residenzia, where Clara’s first assistant, Sophie, would take them under her wing.

It was Stefano who had suggested taking on the young and exceptionally attractive young women. Previously, they had worked as waitresses in the harbor restaurant. Stefano had noticed them when he was there for lunch.

“The prettier and younger your assistants are, the better. Customers will want to be just as young and pretty,” he had explained. When Clara had met with the two young women, she was sure they would work out well.

“Now try washing your face like that yourselves,” Clara encouraged them. “You have to know what it feels like before you can recommend it to a customer.”

Both assistants washed their faces as Clara had. Stefano smiled. Clara was good at training them.

Clara handed Evi and Ruth towels. “Once the face has been cleaned, we can start with the treatment. It’s best to recommend no more than one face cream and one facial toner. Anything more seems to confuse most women. Beauty care should be simple and fun.”

Stefano’s smile vanished. What was Clara telling them? Why sell just one or two products when women were prepared to buy several at once? He was about to interrupt, but he stopped himself.

“Any cream has to be massaged deep into the skin. This must be done with sensitivity, with small circular movements, like this,” said Clara, and demonstrated her technique. “The worst thing you can do is be rough. Never beat or pull. We’re not rubbing fat into a roast. We’re handling delicate female skin.”

The two young women laughed. Stefano, too, had to smile. Clara certainly had a vivid way of describing something.

“Show each customer how to do the massage themselves at home. Then they can get the most benefit out of my creams. So far so good?”

Clara’s assistants nodded enthusiastically, and Stefano’s eyes narrowed.

“Why is it actually so important to you to explain so much to your customers?” he asked Clara when she was finished with her lesson for the day. “All you’re doing is loading them down with knowledge unnecessarily. They should be the ones coming to you. They should be relying on your advice and your expertise. If you go turning them into experts, all you’ll do is lose their loyalty.”

“I see it differently. I would like every woman to be able to ensure her own well-being. Starting when we are very small, women are brought up to care for others.

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